Custom Facebook Tabs brand your business

Ready to take your Facebook page to the next level? The ability to create custom Tabs on Facebook make the social media site a much more functional tool for branding your business, engaging fans, and promoting specials (events, coupons, contests, etc).

Welcome Visitors:
Custom Tabs can convert visitors into fans using a Landing or Welcome Tab. The Tab should explain to users what they get for liking the page, what the brand is about, and how the brand can help them.

Don’t forget to remind users to “Like” your page.

A landing Tab can help you more effectively capture new fans, and it makes your page more professional and useful by including store locations, offering a coupon, a contest or form, or offering Facebook exclusives. If you’re familiar with HTML you will have no trouble working with iFrames to develop a custom tab. If not, check with your webmaster.

This is a custom Welcome Tab that Inspired 2 Design just completed for an Atlanta law firm.  It may look a little funny with the arrow pointing to no Like button, but I am already a fan, so I wouldn’t see this Tab come up when I visit their FB page. Visit Facebook and search for Vayman & Teitelbaum, PC to see the way it works, then click the Like button so you can take the experience all the way through.

The point is to bring a custom experience to new visitors coming to your fan page – either by telling them who you are and what you offer, why to ‘Like’ the page, and what you will give them when they do.

Interactive Forms
Custom Tabs are not just for welcome screens. Mommy C’s Healthy Dog Bites has two custom Tabs. One is called Doggimonials and the other lets you sign up your dog for their birthday club. These interactive Tabs give the company a great way to get feedback from their fans and gather data for future mailings, and future promotions.

Unlimited Applications
Lots of businesses have custom Tabs for interactivity – especially the big national brands like Coke, Pepsi, Tiffany  & Co. to name a few. If you’re looking to customize the fan’s experience and offer more on your Facebook fan page, contact us or register for the Facebook: Upgrade to Business Class workshop coming to Canton, GA on June 2, 2011.

Facebook: Upgrade to Business Class Workshop in Canton, GA

Confused about Facebook for your business? Created a page, and don’t know what to do next? Here’s the solution:

• Discover why Facebook matters!
• Discover what to do next with your business fan page
• Discover how your business brand integrates with Facebook
• Discover how to get fans to ‘Like’ you, and then, LOVE you
• Discover Advertising, Custom Tabs, and other features
• Discover what’s new for Facebook fan pages
• Discover how to plan your content strategy and fulfill it!

and best of all – LEARN HOW TO APPLY THE KNOWLEDGE TO YOUR BUSINESS!

Thursday, June 2, 2011
9am -12:30pm

Best Western in Canton, GA

$59.95 per person

Visit www.trainforsocialmedia.com to register for this 3-hour workshop.

Have you seen Thumbtack?

Check it out! Cool new local listing site for services. You can post a directory listing for free and get your clients to write reviews…

Graphic Design, Website Design, Marketing Services

Jump on board, and give I2D a rating too!

Get moving with an iPhone, iPad, iPod Touch App

What’s new at Inspired 2 Design? Our new Mobile App portfolio on Inspired2design.com!

Visit our home page and check out the top right corner of the page for a unique way to promote something new and exciting on your website. On the cutting edge? Of course! We love to showcase all the coolest gadgets and widgets and website capabilities on our site to give our clients and prospects ideas for their own.

The newest addition to our site is found on our iPhone App intro and portfolio page. John now has 8 Apps available in the iTunes Store. There are also 2 more under development, and 3 new ones on the table – hopefully to go under contract soon.  All of our iPhone Apps also run on the iPad.

What’s in it for businesses? A custom App can showcase your company, offer calculators and other tools, offer point of sale, coupons, trivia, menus, point and click order capability, and keep you on the cutting edge! Over 10 billion downloads from the iTunes App Store in just 2 years. And get this: there were only 5 billion downloads in June of 2010! That means in just 6 months, downloads hit what it took a year and a half to hit initially. PLUS Verizon gets the iPhone this month, AND iPad sales are through the roof!

Wanna be the cool kid on the block? Sure who doesn’t! Wanna be AHEAD of your competition? Who can afford NOT to be! Contact I2D and find out what it takes to have your own custom, functional and branded iPhone, iPad, iPod App.

Is your website a winner? Use this 15-point Checklist to find out

What are the elements of a successful website? If you do it yourself, how would you know what to include or how to make the most of this ever-growing and expanding marketing medium – the Internet? If you hire a website designer, how do you check to make sure that what they’re doing is in your best interests? Use this checklist to check your website for success:

1. Do you have a clear strategy for using your website as a marketing tool? Is every element in-line with that strategy?

2. Have you chosen a domain name with the proper suffix (.com, .org, .biz, .info, .net)?

3. Is your hosting company reliable? Check with others hosted by them, and watch out for hidden fees from the big guys…

4. Are your company emails @yourwebsite.com? It’s all about credibility. Gmail and Yahoo are for personal accounts.

5. Does the website clearly make it easy for vendors, prospects and customers to learn more about your company?

6. Does the website clearly indicate how to visit your store, contact you, or place a direct order? It’s amazing how often this is left out – especially by do-it-yourselfers and IT web developers (non-marketing website designers).

7. Is the website easy to use? Easy to navigate? Does the visitor ALWAYS know where they are on the site and are they led to other pages?

8. Is your website free of errors? Grammatical, spelling, links going no where… all make you look unprofessional.

9. Is the technology used APPROPRIATE for the business or industry represented? Is it overkill? Some developers will, (clear throat), sell you what you don’t need…

9. Are the images used APPROPRIATE for the business? Are stock photos properly licensed and model release forms signed?

10. Is the website static or has it been updated in the last 90 days? Keeping up to date with social media, forums, newsletters, trends, etc. is one great way to keep clients and search engine spiders coming back for more.

11. Is your website designed to display for visitors using different browsers, screen resolutions and, yes, mobile devices and smartphones? It may be time for a mobile site as web surfing via smartphones is projected to be up 50 fold by 2015 and already Nielson estimates that 1 in 2 Americans will own a smartphone by Christmas 2011. Don’t lose customers because they can’t see your website while they’re on the road.

12. Do your web pages load quickly?

13. Is my site search engine friendly?

14. Is there anything we’ve missed? Any opportunities for interaction we can add? Have we tested and retested for functionality and bugs?

15. Do you know how much revenue your website is drawing in? And can you justify the ROI. If not, you may want to talk with a professional marketing team to ensure you’re utilizing every opportunity to market on the Internet.

The Internet is always growing with opportunities for small businesses to affordably get in the game with the big boys – in essence, it levels the playing field. Make sure when the team gets out on that field that they’re ready for action, and ensure your website is a winner. If you have questions, Inspired 2 Design is here to help. Contact us or call 770-781-3452.