Event Marketing

Events are a fantastic way to promote your company in a local territory. Events bring you and your prospects face-to-face in an environment that’s safe from hard sell. Community events typically are centered around social or civic causes, so therefore are conducive to conversational and relationship selling. The prospect always feels more relaxed, and open to suggestive selling.

If your business is located in Cherokee County and you target consumers (specifically families) with your products and services, there’s an upcoming event marketing opportunity you shouldn’t miss.  Movie Night in Heritage Park is coming up on August 9th. This FREE outdoor event will feature a huge movie screen showing the recent Horton Hears a Who film starring Jim Carey. There will also be a bounce house for the kids included. for no charge. The hosting sponsors are the City of Canton and Citrus Solutions Carpet Cleaning, but local businesses are encouraged to participate in sponsoring a booth at the event.

The benefits to your business are clear:

• Non-competitive environment (one business per industry classification)
• Low cost ($150 to purchase a sponsorship space)
• Exposure to 600-1000 people (expected turnout)
• Your ad running 45 minutes before and with the closing credits on the Big Screen
• Your booth space to hand out literature and samples, and to interact with potential customers
• Exposure throughout the county with your logo on fliers and handouts
• Association with other major brands in the area (City of Canton, Chic Fil-A, Ben & Jerrys, etc)
• Event to receive promo spots on local radio and newspapers

Of course, this event is not for every business in town, but there’s a great opportunity for service and product companies to get their name up in lights for many Canton residents to see. We encourage you to call Connie John at Citrus Solution (678-315-4411 or visit their website) for more info – but hurry, there’s not much time left to get your sponsorship ad and logos in for the marketing.  You can also check out the City of Canton’s website here.